In 2006 the birth of the brand BLANCHA – from an idea of Luca Biancalani, sales manager of the company Biancalani 975 s.r.l, which is specialized in high level furs – involves a new method in fur interpretation.
It is an everyday life concept: the fur is no more associated to “important” events; it becomes a garment with fashion references.
A new image, reinterpreted on the basis of the traditional know-how and knowledge MADE IN ITALY.
The main aim is to create a link between BLANCHA and the best clothing boutiques around the world.
The exclusive distribution on the Italian and international market gives to BLANCHA its position as a new brand in the world of fashion.